A world without waste

Our mission is to change the polluting fashion industry by starting with the most popular garment: jeans. This is because every pair of MUD jeans is recycled after use, thus preventing this sustainable raw material from ending up in the landfill.

Towards a new economy

It all started in 2012, when Bert van Son founded MUD Jeans. With 30 years of experience in the fashion industry, he has seen it all. He witnessed factory workers' lives being extremely demanding and the endless demand for fabric due to explosive production destroying our planet. He wanted to do things differently.

Why jeans? Well, jeans are one of the most polluting items within the fashion industry. To water the cotton plants on the plantations and dye the yarn, about 7,000 litres of water are used, in addition to smelly chemicals. And all for the production of one pair of jeans. With more than 2 billion jeans sold every year, the impact of recycling jeans and using organic cotton can be huge.